A budgeting app that helps you track, manage and motivate you to achieve your goals. Earn points and challenge your friends as you save!
Brand Change | Role Visual Design | Year 2020
How it works
Step 1 Create a account. Step 2 Select daily expenses. Step 3 Change will automatically create a spreadsheet just for you.
UX Focus Group
I conducted a focus group in order to gain insight about financial challenges users between the age of 18 to 30 encounter. The focus group contained surveys, and question session that lasted between 10 - 15 minuets.
logo colour
During the focus group session, I got permission to video record 2 participants. These 2 participants shared their opinion on the logo colour because I originally wanted to use the colour red, but it seemed to frighten people. Budgeting and red don't go hand and hand.
Logo Evolution
The logo process was a challenge that I enjoyed a lot! I learned the psychological connection between budgeting and colour theory. I discovered the importance of colour, it can either attract your audience or scare off your audience, especially when it comes to budgeting.
WireFrames
Moving Forward
Moving forward with the app many changes will be applied such as user experience research, and UI design because I believe this app can become something great! I enjoyed the design process, the focus groups and the overall process. This project made me realize the app has a lot of potential! And so do I!
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